About Midlands Direct Located in Columbus, NE, Midlands Direct got its start creating satellite antennas in 1985. In 1993, Paraclipse was formed and has been working as a leading manufacturer of commercial and industrial flytraps ever since. The emphasis on creating natural flytraps without chemical side effects has made Paraclipse a leader of their industry with results their customers love. Complete fly control with the attractive looks of a decorative wall sconce. Highly effective combination of UV light and attracts flies can’t resist. Auto-advancing system rolls trapped flies inside cartridge so you never have to handle fly covered surfaces. Meets USDA and FDA guidelines as safe for use at home or work.