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Japanese Beetles are destructive pests that can cause extensive damage to a wide range of ornamental and edible plants in the lawn and garden. Plus their larvae burrow through the soil where they cause even more damage feeding on lawn grass roots. Use of the Japanese beetleâs natural sex attractant for trapping is an ideal method to aid in the control of the insect through its own natural biology. It provides a means compatible with the environment and also helps avoid the indiscriminate use of harmful chemicals. The natural sex attractant, when used together with a proven floral lure, can attract from two to five times as many beetles as the commonly available floral lure alone.